The pure cotton outfits of top-notch exclusive designs are produced by women from the marginalised communities and Below Poverty Lines, who were trained by the mother organisation Tagore Appreciation Society, supported by WBSCSTOBCFDC. The primary thrust of Shohaag is to be a nonprofit organization that transforms lives and strengthens communities by creating root-level opportunities while creating a truly international ‘Indian’ brand.
Crafting Conscious Fashion since 2018
Innovative Design is Our Passion
Discover fashion that embraces both style and sustainability with our collection of unique, handloom-crafted outfits. Each piece is designed to complement every body type and occasion, offering contemporary cuts, crafted from breathable, indigenous fabrics. Our apparel ensures comfort while celebrating the art of traditional craftsmanship.
Top Selling Collection
We guarantee 100% satisfaction through our products.
Passionate About Elegance and Beauty Design
Rooted in sustainability and slow fashion, our brand prioritizes fair wages and ethical craftsmanship. We value timeless style and customer satisfaction above everything.
Explore Latest Collection
We guarantee 100% satisfaction through our products.
Comfy & Cool
Work to Wow
Winter Edit
Accessories & Home Decor
Customer Experiences
In the era of crop tops and body-hugging outfits, it’s becoming increasingly difficult to find stylish tops, blouses, and dresses in cotton that are both comfortable in the heat and versatile enough for formal and casual occasions. For me, Shohag stands out by offering the perfect solution. Their innovative designs, in a wide price range, come in a variety of colours, indigenous prints, and comfortable fabrics, catering to every occasion and budget. The Ikkats, Kalamkaris, and embroidered pieces are especially noteworthy for their elegance and unique identity. Heritage in Every Thread, Comfort in Every Stitch! – that’s Shohag for me!
Professor Anurima Chanda
Shohaag is a sustainable brand and I like the cause behind the brand. It uses brand identity to empower marginalized women. It’s very ready to wear, very pret, and very fashionable. I love the cuts- it’s so french- that’s the reason I keep coming back to Shohaag. There is an outfit for every occasion- it’s trendy and it knows what is in.Also, the social makes the brand so enduring and interesting!
Saira Shah HalimCelebrity spokesperson